Everything I Do is Wrong: a Site That Will Live in Infamy…

We launched a microsite for got milk? that emphasized the benefits of milk during a ladies’ special monthly time.  It caused a bit of an uproar.  Including a series of ‘got sexism?’ Facebook ads and national news coverage (my mom saw it in rural Idaho so you know it spread pretty far).

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There were some great things about the site, srsly.  It really was all in good fun (and as a female I never blinked an eye- not hate on the people that did – I totally get it).

We reacted by building a new site in one day to address concerns called ‘got discussion?’.

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This is the kind of thing that keeps producers on their toes for sure!

Of course a producer and agency are only as good as their partners – especially in this instance.  The guys at Hook (my fave partner of all time), really killed it on this one.  Jeff Goodby should have sent them a cheese basket at the very least (see what I did there?).

An article from Ms.Magazine on the subject.

You can also check it out on Hook’s site here.

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